We’Re diving deep into the history of one of the greatest horological icons and most fitting names out there, the jaeger lakuta reverso. Oh and apologies in advance for butchering every name, i say like many, a solid watch design. The reverso was born of necessity. Yet while the submariner was built to conquer the depths, the carrera for day at the races and the santos, so that cartier’s mate could read the time flying the reverso has slightly more upper crust routes. The genesis of the unique design came from the 1930s and the british army. More specifically, the polo playing officers swiss watch collector cesar de tre was traveling in india when he saw the brits abroad playing and like every watch, obsessive out there couldn’t help but check out the wrist game. He was probably a touch disappointed to find that one of the officer’s watches had been smashed, and so the idea to create a watch tough enough to survive a mallet hit or two was born. In essence, arguably the first dedicated sports watch, the man trey went to was none other than jacques david le coutre. The then movement manufacturer who went to jaeger sa to see about getting a case made to match jaeger in turn, contracted frenchman, renee, alfred chavo, who had one of the most novel ideas for a case in watchmaking history. Rather than simply reinforce the front. Perhaps with a second layer of glass or an obstructive bezel chavo’s solution was far more inspired.
Have the watch flip over presenting a solid steel case back instead, and so the original reverso was born. The first reverso model of 1931 came in at 38, millimeters long and 24 millimeters wide it kept things nice and simple, with hours and minutes only making for a sleek, elegant and purely art, deco timepiece. Needless to say, it wasn’t just a success amongst polo players. The case back was more than just protective. It was canvas for plenty of personalization, be that engraving or enameling, plus as anyone that’s worn a reverso for more than five minutes knows it’s a damn satisfying watch to play around with even better before the reverso was even a year old. The makers brought out striking new colours to make the most of those art deco vibes in 1934, jaeger and the kutra still separate at this point, brought out the small seconds variation and in 1937 the end of the whole. Will they won’t. They have their partnership and officially merged in good part. Thanks to the reverso success from then on, the watch remained one of the most iconic timepieces in existence. It wasn’t all that easy, though world war ii kicked the teeth in the art deco movement. The quartz crisis did the same for mechanical watches in general and by the 70s, the reverso wasn’t really around. That was until 1982, when jago akutori launched the collection with mostly quartz movements. The reverso we know and loved today came about in 1985 when they presented the first water resistance model with a redesigned case and new improved swiveling mechanism.
In 1991, the water resistant and quartz models were joined by the first scattering of reverso high complications with power reserves, minute repeaters, torbjorns and a kitchen sink or two. There have been plenty of variations since of different sizes, dial, layouts and the like, all of which were linked by that iconic rectangular design. You might have noticed, however, that one of the watches we have here doesn’t really fit with the template of the original. If you flipped it over in the hopes that the crystal wouldn’t get smashed you’d just smash a different one, the two sided version is the duo face and was the last major addition to the reverso line other than 2006’s three dial triptych, but let’s be honest. That’S, just an oddity, the duo face is essentially a dual time watch, as each tile can be set to a different time zone or just matched with whatever you’re wearing at the time. This lovely limited edition is itself part of jaeger, couture’s tribute collection, which pose homage to some vague aspects of the reverso’s past. In this case, the watch is taking its beautiful burgundy dial from those aforementioned bright colours that came out before the watch’s first anniversary, paired with a pink gold case and a silvered second dial. It’S powered by the hand wound caliber 854a 2. With a 42 hour power reserve given it’s doing double work, that’s, not too bad at all and set on cordovan leather and canvas, strap courtesy of casa fagliano.
The limited edition has been released as an early birthday present ahead of the reverso’s 90th anniversary later this year. That means, of course, a limited edition of 190 pieces available exclusively in jager boutiques for a price of 21 100 pounds. The reverso is one of the few watches out there, for which the word icon is not hyperbole. It hasn’t come all that far from its roots and it hasn’t needed to between the unique idea behind it. His enduring art, deco style and the watchmaking shots behind jaeger lakuta is a fantastic and ever growing collection of watches, and this new limited edition is pretty damn lovely thanks for watching don’t forget to like and subscribe, and let us know in the comments.